The Rate Card You Never Revisited: A Fee-Review Discipline for UK Professional Firms
Margin rarely disappears in a single bad decision; it erodes quietly through fees left unraised and long-standing clients kept on terms that no longer reflect the work. This is a five-step annual fee-review ritual, with a worked example from a 20-person firm that repriced 60 per cent of its book and kept every one of its top ten clients.